[back to nature]

Helping amplify the voice of the voiceless.

For over 30 years, Back to Nature Wildlife Refuge has stood as a trusted voice for Florida's native wildlife. Founded in 1989, the organization has grown into Central Florida’s largest wildlife rehabilitation facility, caring for thousands of injured and orphaned animals every year.

Over time, BTN has become a community cornerstone — a place where people learn to coexist with native species, where children discover the value of conservation, and where rescued wildlife are given a second chance at life. But while their mission has never wavered, their original logo no longer reflects the scale and impact of their work today. After three decades of rescuing, rehabilitating, and releasing thousands of animals, it was time for a refreshed identity that better represents the refuge’s legacy and its vision for the future.

This rebrand honors that history while embracing new ways to grow, connect, and inspire the next generation of wildlife advocates.

reBrand Strategy Brand Identity Brand Voice
logo design
case study
Community

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[The Brief]

[The Result]

In a small town hall, in the north of lutruwita/Tasmania, a group of residents are discussing a problem the Meander Valley has been facing: the community has grown far too many zucchinis. It’s not the first time we’ve heard about it. Another woman suggested we keep our car locked, or else locals might sneak in their surplus squash.

In a small town hall, in the north of lutruwita/Tasmania, a group of residents are discussing a problem the Meander Valley has been facing: the community has grown far too many zucchinis. It’s not the first time we’ve heard about it. Another woman suggested we keep our car locked, or else locals might sneak in their surplus squash.